The project is to redesign the brie cheese packaging for an upscale target market, and to tell the story of the brand through packaging design.
I chose the Marin French Cheese Company, which is located in West Marin County, California. The company was founded in 1865, and it is the oldest cheese manufacturer still in operation in the United States. The new packaging is to show the history of the company and bring the 1860s experience to the audience’s table. By using the new name, West Marin, which is the original location, I want the audience to feel the homemade quality of their brie cheese.