Lyft AMP

Packaging, Print

Lyft is one of the most popular ride share service is the US. Lyft AMP is a device for drivers to connect to the Lyft app and customize to match the color passengers see in the app during pickups. The project is to design the AMP packaging which can create a "wow" moment for its OOBE. By applying elements directly from the AMP device, I explored a variety of ideation prior to the final design.